Case Study
INTRODUCTION
When Manchester Money, one of Manchester’s leading award-winning mortgage brokers, approached Mortgage Broker Media, they wanted more than just a new look — they needed a strategic digital transformation.
The project required a complete rebrand, a custom-built website, and a long-term SEO plan designed to increase visibility, authority, and high-quality enquiries.
Our mission was clear:
to create a brand and online presence that reflected their reputation for trust, expertise, and exceptional client service — and to help them rank at the top of Google for key mortgage-related searches.
ABOUT
Manchester Money are multi-award-winning mortgage brokers based in the heart of Manchester, recognised for their expertise, customer-first approach, and nationwide service.
Finalists at the Greater Manchester Business Awards, and winners of both Top Mortgage Employer and Top Broker Awards, Manchester Money provide tailored mortgage and protection advice to clients across the UK — from first-time buyers to self-employed homeowners and property investors.
With over 70 lenders and thousands of products at their fingertips, they’re known for simplifying complex financial situations and delivering stress-free mortgage experiences.
The Challenge
Despite their achievements and strong reputation, Manchester Money’s digital identity didn’t reflect their standing in the industry.
Their branding had become outdated, their website lacked user-friendly design and SEO structure, and their search visibility was limited compared to local competitors.
They approached Mortgage Broker Media to:
- Create a modern brand identity that reflected their professionalism and values.
- Design a custom website to attract and convert leads.
- Build an SEO strategy to position them among the top search results for Mortgage Brokers Manchester and related keywords.
THE SOLUTION
Rebranding, Web Design & SEO
We began by conducting in-depth market research into the Manchester mortgage landscape, including competitor analysis, target audience insights, and brand positioning opportunities.
Our design team developed a refined brand identity — including a new logo, colour palette, and visual house style — that positioned Manchester Money as forward-thinking, trustworthy, and client-focused.
The refreshed design created a consistent, high-quality aesthetic across all platforms, from digital channels to printed materials.
We also provided Manchester Money with a suite of branded materials — including business cards, social templates, and promotional items — ensuring brand consistency across every customer touchpoint.
Next, our web development team designed a bespoke, mobile-responsive website tailored to Manchester Money’s new branding and business goals.
Our objectives were clear:
- Enhance user experience (UX) and navigation
- Increase conversions and enquiry rates
- Integrate on-page SEO from day one
The new website was designed with both clients and Google in mind, with clear service pages, engaging calls to action, and seamless enquiry forms.
We also integrated key pages highlighting their expertise:
- First-Time Buyer Mortgages
- Remortgages
- Self-Employed Mortgages
- Buy to Let & Property Investment
Each page was optimised to capture search intent, educate visitors, and drive qualified leads.
SEARCH ENGINE OPTIMISATION
Once the website was live, we implemented a comprehensive SEO strategy designed to deliver sustainable, long-term growth.
Our SEO process included:
Keyword Research: Identifying high-value search terms like Mortgage Brokers Manchester, Mortgage Advice Manchester, and Remortgage Broker Manchester.
On-Page Optimisation: Meta titles, internal linking, schema markup, and optimised copy for every service page.
Local SEO: Strengthening visibility across Manchester, Salford, Stockport, and surrounding areas.
Technical SEO: Improving site speed, mobile usability, and crawl efficiency.
Content & Link Building: Creating blog content around relevant topics and earning links from reputable financial and regional websites.
We also supported their SEO with social media activity and bespoke video content, helping to build authority and improve organic rankings.
The result?
Manchester Money quickly began ranking on page one of Google for multiple key search terms — with a noticeable increase in organic traffic and inbound enquiries.
Videography & Photography for Brand Impact
As part of our wider digital strategy, we also provided professional videography and photography to enhance Manchester Money’s brand presentation across their website and marketing channels.
High-quality visuals play a vital role in building trust and engagement, particularly in the financial sector, where first impressions matter. Our media team captured authentic imagery of the Manchester Money team, office environment, and client interactions — helping to showcase their professionalism and approachability.
We also produced a short brand video for their website and social media, highlighting the team’s expertise and Manchester roots. This not only improved on-site engagement metrics but also contributed positively to their SEO performance, as Google increasingly favours pages with rich media content.
By combining strong visual storytelling with written content and SEO optimisation, Manchester Money’s brand now stands out both visually and digitally — setting a new benchmark for mortgage brokers in the North West.
THE RESULTS
A refreshed, award-worthy brand identity reflecting Manchester Money’s professionalism and prestige.
A fully custom, SEO-optimised website that converts visitors into leads.
Page-one Google rankings for core mortgage keywords across Greater Manchester.
Increased organic traffic and enquiries within the first months of launch.
Improved trust and recognition, both locally and nationally.
CONCLUSION
Our partnership with Manchester Money showcases the impact of combining strategic branding, custom web design, and SEO expertise — all tailored specifically for mortgage brokers.
At Mortgage Broker Media, we help mortgage firms across the UK build their digital presence, strengthen brand credibility, and generate consistent, high-quality leads through compliant, data-driven marketing.
If you’re ready to rebrand, rebuild, or rank higher — we’re here to help.
Contact Mortgage Broker Media today to start your own success story.
