Case Study
INTRODUCTION
Mortgage Broker Media takes pride in partnering with UK mortgage brokers to bolster their online visibility and lead generation. Our collaboration with Mortgage and Insurance Needs (MAIN) in West Kirby, Wirral, exemplifies our commitment to enhancing a broker’s brand across various channels.
In this case study, we delve into how our strategic approach, including branding, photography, social media management, search engine optimisation (SEO), and paid advertising, transformed MAIN’s digital presence and lead generation.
THE CHALLENGE
Mortgage and Insurance Needs, a well-established, family-run, and award-winning mortgage and insurance brokers, recognised the need to elevate the quality of their brand across all digital channels.
They approached us with a specific challenge: to illustrate the typical appointment process and break down any physical barriers that might discourage potential clients from arranging appointments. In addition, MAIN wanted to showcase their team and branded items to enhance brand perception and trustworthiness.
THE SOLUTION
Branding & Photography
We addressed MAIN’s challenge by conducting a business branding photography session. Our objective was to capture the essence of the appointment process, team dynamics, and branded elements. The resulting images not only bridged the gap between potential clients and the appointment process but also served as a powerful tool for brand reinforcement.
THE SOLUTION
Following the branding photography session, our creative team had a wealth of captivating images to use in designing each social media post. MAIN’s primary focus during this campaign was to target First Time Buyers. We crafted a consistent style guide, prominently featuring the logo in every post to enhance brand awareness.
Paid Advertising
In the short term, we recognised the importance of attracting immediate leads. To achieve this, we launched a location-specific Pay-Per-Click (PPC) campaign, primarily targeting First Time Buyers.
This campaign, combined with a bespoke landing page designed for improved user experience (UX) and lead generation, delivered instant results.
While MAIN had a strong reputation within their local community, they recognised the need to improve their online visibility, especially for clients seeking mortgage advice without personal recommendations. Our SEO experts identified critical keywords with high impressions and initiated a strategic process to improve rankings.
After just three months of search engine optimisation, MAIN achieved remarkable results. They secured top 3 rankings in search results for 9 out of 10 targeted keywords, affirming that long-term organic ranking growth was well underway.
Want to check out how they rank now? Simply search ‘Mortgage Brokers Wirral‘.
THE RESULTS
Enhanced Brand Visibility
The branding photography session and consistent social media posts elevated MAIN’s brand awareness and trustworthiness.
Improved Online Ranking
MAIN’s SEO efforts paid off with top-ranking positions for critical keywords, making them more discoverable to potential clients.
Immediate Lead Generation
The PPC campaign and optimised landing page provided MAIN with a steady stream of immediate leads, aligning with their goal to focus on First Time Buyers.
Sustained Long-Term Growth
MAIN is now well-positioned to continue its organic ranking growth in the long term, further strengthening their digital presence.
CONCLUSION
Mortgage and Insurance Needs’ reputation has always thrived on local referrals, but with our strategic approach, they are now equally competitive in the online sphere. As they continue to evolve and connect with new clients, they are well-prepared to make a lasting impact in the competitive mortgage and insurance market.
If you’re seeking to enhance your digital presence, boost lead generation, or transform your brand’s online identity, Mortgage Broker Media is your trusted partner. Contact us today to discuss how we can help you achieve remarkable results in the world of mortgage brokerage.
