Case Study
INTRODUCTION
When Tom Pitman, an established mortgage broker in Wrexham, decided to launch his own firm, TGP Mortgage & Insurance, he knew the importance of a strong digital presence. Tom reached out to Mortgage Broker Media to help design and build a website that would not only represent his new brand but also drive leads and conversions. Here’s how we helped TGP Mortgage & Insurance establish a compelling online presence and achieve their business goals.
THE CHALLENGE
Tom’s vision for TGP Mortgage & Insurance was clear: to demystify the mortgage process and make it accessible, transparent, and human. To bring this vision to life, Tom needed a website that was:
- User-friendly and engaging
- Optimised for search engines
- Capable of converting visitors into leads
- Reflective of TGP’s brand values of transparency, no fees, and nationwide support
THE SOLUTION
Web Design & Build
Understanding the Brand
Our first step was to understand TGP Mortgage & Insurance’s brand ethos and business goals. Tom emphasised a client-first approach, highlighting expertise, transparency, and a fee-free service model. We knew the website needed to communicate these values effectively.
Design and Development
At Mortgage Broker Media, our web design philosophy centres around user experience and search engine optimisation (SEO). For TGP Mortgage & Insurance, we focused on creating a site that was both visually appealing and highly functional.
Key Features of the Design:
Modern and Responsive Design: Ensuring the website is fully responsive, offering a seamless experience across all devices, particularly mobile, where many clients begin their search.
SEO Optimised: Built with SEO best practices to improve visibility on search engines and attract organic traffic.
User Engagement: Designed with clear calls to action (CTAs) to encourage users to get in touch or submit their details easily.
Authentic Visuals: We incorporated high-quality photography and videography to add a personal touch, making the site more relatable and engaging.
THE RESULTS
Immediate Impact
The new TGP Mortgage & Insurance website saw an immediate positive impact, including:
Increased Traffic: Improved SEO brought in more organic traffic from search engines.
Higher Engagement: The modern, user-friendly design kept visitors on the site longer and encouraged them to interact more with the content.
Lead Generation: The strategic placement of CTAs led to a significant increase in enquiries and leads.
CONCLUSION
Our collaboration with TGP Mortgage & Insurance is a testament to the power of a well-designed, SEO-optimised website in transforming a mortgage brokerage’s digital presence. By understanding Tom’s vision and leveraging our expertise, we were able to create a platform that not only looks great but also delivers tangible business results.
At Mortgage Broker Media, we are committed to helping mortgage brokers across the UK enhance their digital presence and drive business growth. Whether you’re just starting out like Tom or looking to revamp your existing site, we’re ready and waiting to help you achieve your goals. Ready to transform your digital presence? Contact Mortgage Broker Media today.



