Case Study
INTRODUCTION
McMahon Mortgage & Protection is a trusted Edinburgh-based mortgage brokerage, proudly serving clients across Scotland. Founded by Andrew McMahon, who brings over 20 years of experience in the financial sector, the company offers tailored solutions and expert advice to help individuals, families, and businesses achieve their mortgage and protection goals.
Andrew envisioned a business that combined his wealth of knowledge with a client-first approach to provide clear, transparent, and trusted guidance. To bring this vision to life, he needed a website that would effectively showcase the company’s offerings, engage visitors, and convert them into clients.
THE CHALLENGE
Andrew approached Mortgage Broker Media with a clear objective: to build a professional, user-friendly website that reflected the company’s branding while ranking highly on search engines for key mortgage-related terms in Edinburgh. With branding already established, the challenge was to design a website that seamlessly incorporated McMahon Mortgage & Protection’s house style, while prioritising functionality and lead generation.
Key goals included:
- Raising Brand Awareness: Establishing McMahon Mortgage & Protection as a trusted name in the Edinburgh mortgage market.
- Improving Online Visibility: Achieving strong search engine rankings for relevant keywords to attract local traffic.
- Enhancing User Experience (UX): Ensuring visitors had a seamless journey on the site, with clear pathways to submit enquiries.
- Driving Lead Generation: Encouraging visitors to take action and connect with the brokerage.
THE SOLUTION
Web Design & Build
At Mortgage Broker Media, we specialise in designing websites tailored to the unique needs of mortgage brokers. For McMahon Mortgage & Protection, we took a results-driven approach, combining modern web design principles with SEO and lead-generation strategies.
- Created a sleek, fully responsive website optimised for both desktop and mobile users.
- Incorporated McMahon Mortgage & Protection’s existing branding and house style for a cohesive, professional look.
- Focused on intuitive navigation and a clean layout to improve user experience.
Search Engine Optimisation (SEO):
- Conducted in-depth keyword research to identify the most valuable search terms in the Edinburgh mortgage market.
- Structured the site with SEO best practices, ensuring high visibility on search engines.
Lead Generation Features:
- Designed clear calls-to-action (CTAs) throughout the site to encourage visitors to get in touch.
- Integrated simple, user-friendly forms to capture client details efficiently.
Additional Enhancements:
- Leveraged our expertise in digital marketing to advise on strategies for ongoing traffic growth and client acquisition.
- Prepared the website to seamlessly integrate with future services like PPC campaigns, videography, or photography if needed.
THE RESULTS
McMahon Mortgage & Protection’s website launched successfully, positioning the company as a modern, professional, and approachable mortgage brokerage. Key outcomes include:
- Improved Online Visibility: The website achieved strong search engine rankings for critical keywords in the Edinburgh mortgage market, driving increased traffic.
- Enhanced User Engagement: The user-friendly design encouraged visitors to explore the site and easily find the information they needed.
- Increased Leads: Clear CTAs and intuitive enquiry forms resulted in a significant rise in enquiries, helping Andrew connect with more potential clients.
- Positive Feedback: The professional, polished website aligned perfectly with McMahon Mortgage & Protection’s branding, impressing both clients and industry peers.
CONCLUSION
Ready to Transform Your Digital Presence?
At Mortgage Broker Media, we’re experts in designing websites that empower mortgage brokers like Andrew to succeed. Whether you’re starting a new business or looking to enhance your online presence, we can help you achieve your goals.
Get in touch today to discuss how we can take your digital presence to the next level.



